Way back during my first years in the fitness industry, part of my role was to sit down with gym members to write them a new program every 6-8 weeks.

First thing would be to ask about their goals.

With few exceptions, I always got the same answer, and literally word for word.

'I just want to get a bit fitter'

How very average and unexciting and mediocre………

Maybe it's our kiwi modesty, not wanting to make bold statements, or set a high benchmark for fear of failure or embarrassment.

Maybe people just don't even know what they are capable of, and couldn't comprehend setting a lofty goal, or committing to the time it takes to achieve.

Now a days, most people that we consult with here, have more of a handle on what they want to achieve, understand it takes time, are already motivated, or are ready to be motivated by us.  So we don't tend to hear it as much.

But generally anytime we hear, I 'just' want to get a bit leaner for summer, or I 'just' need a bit of strength so that I can go back to doing insane running mileage, or the classic, I 'just' want to get a good sweat on, and it's more extreme version, I 'just' want a workout that smashes me.....

...... the radar pops up,  as it seems like you've only thought a few weeks ahead.

Our slogan at CFNZ is "Forging ELITE Fitness".

That doesn't mean arrogantly elite.  It means we're not satisfied with Forging GOOD Fitness, or OK Fitness, and certainly not JUST A LITTLE BIT MORE Fitness.    Elite means well above average, and average is where 'just' lives.

Why settle for average?

Darren Ellis